The 2025 Subaru Love Promise Community Commitment Award

We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.


What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is AutoNation Subaru Roseville dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Placer SPCA
City of Rocklin Parks and Recreation
George Cirby Elementary
City of Roseville Parks and Recreation
Sutter Roseville Hospital

Did AutoNation Subaru Roseville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from AutoNation Subaru Roseville
Subaru and AutoNation Subaru Roseville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Cirby Loves Subaru - Farah F
Dear Subaru, Thank you so much for your kind donations to George Cirby Elementary School. Our students and teachers appreciate your partnership each year! - Farah Friend (Principal)
Why we do this for our community - Amy P
I have to admit, I got choked up and really teared up over a patient we got to interact with at Sutter Roseville on June 25, 2025. His name is Miguel and is only 30. Just diagnosed with testicular cancer. He told his story about how he had 2 DUIs, was dropped from the Marines, and now diagnosed with cancer (thankfully caught early though) and how this is a second chance at life for him. His mother flew from Florida to be with him during this time. He was sooooo positive and inspiring. We gave him a blanket and he was really just a very kind human and I felt very lucky to hear his story and be there. This is just one story of many patients that we are able to help in our community. I am so grateful and happy that AutoNation Subaru Roseville continues to partner with Sutter Roseville to give patients these much needed blankets to give warmth in times like this during patient's cancer journeys.
AutoNation Subaru Roseville Teams Up with The Salvation Army Roseville Corps to Support Community - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Roseville, this is a harsh reality. Helping others strengthens communities, which is why AutoNation Subaru Roseville is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like AutoNation Subaru Roseville have helped nearly 900,000 children and adults in urgent need. On 01/25/2025, AutoNation Subaru Roseville donated 204 coats to The Salvation Army Roseville Corps. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Supports Wildlife - Gold Country W
This Cooper's Hawk came to us about a week ago after being found grounded at AutoNation Subaru Roseville, where crows were seen attacking it. While no clear injuries were found, it clearly had one wing weaker than the other and has been receiving medication and limited activity to allow it to heal. It is continuing to show improvement, and the appetite is quite high. Thank you Subaru for always looking out for our local wildlife's best interest and allowing us to take the hawk into our care for rehabilitation. Your gratitude and compassion for our local wildlife does not go unnoticed, and we appreciate you all for giving this hawk a second chance. Thanks to Subaru, another wildlife injury is on the road to recovery. Thank you again, Subaru!
Car Meet for the Community - NorCal S
We would like to send a huge thank you to AutoNation Subaru Roseville for partnering with us to use their facility to bring the community together and enjoy each others Subaru's! They hosted an award event for all the Subaru builds that showed up and made it a great night. We had members from Auburn , all the way to Stockton come out to the meet. The impact on the fellow Subaru enthusiast community did not go unnoticed, and everyone had a great night enjoying themselves and each others vehicles. Thank you AutoNation Subaru Roseville!!
Light The Night/LLS - Amy P
The Light The Night & LLS Staff in the Central Valley & Sacramento area want to thank AutoNation Subaru Roseville for making a huge impact at this year's Light The Night event! As a Top Team, they raised over $12,000 toward our mission! Each year, we are so grateful for their team and commitment to helping LLS with funding blood cancer research, medical advances, and for people in the community going through their own blood cancer journeys. It's so great to work with their team for the Subaru Loves To Care initiative each spring as well as our Light The Night event. Thank you!!
Furever Homes! - Tami S
We had such a great time at our adoption event this past weekend at AutoNation Subaru Roseville. Our mobile team was out meeting the community and enjoying time with the animals. We're thrilled to share that a puppy named Thoughtful found a forever home! A huge thank you to AutoNation Subaru Roseville for your ongoing support in helping our furry friends find their loving homes!
Totes for Hope Impact - Kaiser C
Dear AutoNation Subaru: On behalf of the pediatric hematology/oncology team at Kaiser Roseville, I want to thank you for your donation of the totes for hope bags. The bags themselves were awesome, and the gifts inside were so wonderful! We feel so blessed to have received them, and truly appreciate all of the thoughtfulness and hard work that has gone into them. The children absolutely loved them, and their parents express their gratitude as well. It’s so nice to give them something to help them feel happy, cared about and comfortable during their treatments. They sure put great smiles on many of our special patients and helped to make their days a bit brighter. Thank you again for your kindness and generosity!!
Cirby Elementary - Farah F
Dear AutoNation Subaru Roseville, I hope this letter finds you well. On behalf of Cirby Elementary, I want to extend our heartfelt gratitude for your generous financial donation of $5000. Your support is deeply appreciated and will make a significant impact on our school community. Your contribution will be used to enhance our science curriculum, support extracurricular programs, and give teachers the much needed supplies for their classrooms. This investment in our students’ education helps us to provide better learning resources, offer more opportunities, and improve our facilities. We are excited about the positive changes that your donation will bring and are inspired by your commitment to supporting education. Your generosity ensures that we can continue to provide a high-quality educational experience for all our students and fosters a nurturing environment where they can thrive. Once again, thank you for your invaluable support. We look forward to keeping you updated on the progress and achievements made possible by your contribution. If you have any questions or would like to discuss further ways to support our school, please do not hesitate to contact me. With sincere appreciation, Cirby Elementary
Operation Warm 2024 - Josh S
I wanted to take a moment to express my deepest gratitude for all that you did to make the 2024 Subaru Loves to Help initiative so impactful! Your dedication and passion have made a tremendous impact on The Salvation Army Roseville Corps - Roseville, CA. Working with you on this year’s program has been incredible, and on behalf of myself and the rest of the Operation Warm Team, thank you for providing comfort, confidence, and hope to children in your community. Please share this message and my gratitude with your entire retailer team at AutoNation Subaru. I look forward to creating even more meaningful change together in 2025!
Did AutoNation Subaru Roseville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.